Introducing Our New Look

We are excited to announce that beginning in early 2025, the Grand Lodge will unveil new logos for each of its Masonic Charities: the Masonic Villages; the Masonic Temple, Library and Museum; the Masonic Blood+Organ Donor Program; the Masonic Children’s Home; and the Pennsylvania Masonic Youth Foundation. This initiative began with the rebranding of the Grand Lodge of Pennsylvania/Pennsylvania Masons earlier this year.

With the support of generous donors, the Masonic Charities improve the lives of
many through various missions, ranging from senior living and children’s services to blood and organ donation and preserving Masonic history. For many years, the logos of our Masonic Charities have appeared disjointed. Each charity developed its own brand independently to promote its unique mission, which made it difficult to recognize their affiliation. This causes confusion among members, prospective members, employees, donors and the public at large.

The rebrand addresses these concerns by creating a new, improved and cohesive logo for each charity, while preserving their unique identities and missions. By modernizing the logos, we seek to improve recognition, establish a more consistent public image
and amplify the reach and effectiveness of our charitable efforts. All the logos will share common elements that visually and symbolically connect them as part of the larger network of Masonic Charities.

For each charity, internal and external stakeholders were asked to complete a brand questionnaire covering topics such as purpose, image, vision, core values, strengths, unique positioning and target audiences. A competitor analysis was also conducted for each entity. Focus groups with key leadership followed to create visual language boards, from which three new potential brand compositions were created for each charity. The focus groups and charity leadership provided feedback on the logo options before finalizing the designs.

We invite you to explore the new branding via our social media channels in the new year. Follow each Masonic charity for updates and join us in celebrating this exciting transformation. Your ongoing support is invaluable as we continue to build a bright future through our Masonic Charities.