Announcing New Logos for the Masonic Charities
We are excited to unveil new logos for each of the Masonic Charities to be implemented throughout 2025. This follows the rebranding of the Grand Lodge of Pennsylvania/Pennsylvania Masons in 2024.
Thanks to generous donor support, the Masonic Charities serve distinct missions, from senior care and youth services to blood and organ donations and preserving Masonic history. Over the years, their respective logos were developed independently.
The rebranding aims to create cohesive, modern logos that reflect each charity’s unique mission while strengthening their collective identity. The new designs share common visual elements to enhance recognition and consistency across all the Masonic Charities.
The rebranding process was conducted by Masonic Charities staff and involved gathering input from stakeholders through surveys, focus groups, competitor analyses and leadership feedback.
All of the logos include an iconic “A” in MASONIC, which is comprised of the square and compasses symbol representing the Masonic fraternity.

LOGO MEANING: Multiple buildings pictured illustrate a feeling of community and Masonic Village’s multitude of services. The acacia branch holds Masonic meaning, symbolizing the immortality of the soul. The calm color scheme exemplifies security, trust, abundance and new beginnings. In addition, the letters “M” and “V” can be seen within the logo, which is a fun and whimsical hidden feature.

LOGO MEANING: The “tree house” theme represents childhood. The home illustrates a sense of safety, protection and belonging, while the heart signifies love and charity. The trees represent growth, and the calm color scheme exemplifies security, abundance and new beginnings. The font is youthful.

LOGO MEANING: The abstract shapes in this logo represent compass arrows used to symbolize adventure, direction and way-finding. The integration of various colors and shape sizes represent diversity. The right-facing arrows symbolize movement and forward-thinking. The font is youthful.

LOGO MEANING: The lantern and window pane are a direct representation of the Masonic Temple doorway. The lantern and open book also symbolize Masonic light or knowledge, and the window serves as a “window into the past.” The font treatment gives the logo a historical presence, while still feeling modern.

LOGO MEANING: The heart in this logo represents organ donation, as well as love and charity. The blood droplet signifies blood donation. The color palette includes shades of red to symbolize humanitarian aid and action.

LOGO MEANING: The truck symbolizes farming and gathering, adding a hometown feel. Apples depict the fresh produce, famous apple cider and apple picking the farm market offers. “Farm Market” uses a friendly, sturdy font – a font you might find stamped on an apple crate. The colors used can be found in nature.